During the 2025 fiscal year, the company continued to increase its sales, albeit at a slower pace than in previous years. Turnover landed at SEK 21.8 million, an increase of just under one percent compared to the previous year. At the same time, the income statement shows that the company has worked on its costs. Operating profit, which was SEK -1.7 million last year, improved to SEK -941,544.
Thus, the e-commerce company is reducing its loss and getting closer to a zero result. However, equity decreased to 38.5 percent from 45.6 percent the previous year. The workforce was also slightly reduced, from an average of seven to six employees during the year.
Weak Currency Affected Results
The tough market conditions of recent years are no secret to those operating in the retail sector. In its annual report, management highlights how it has navigated the past twelve months. The company has continued to work to reach more countries, but the expansion has not been entirely without friction.
The business has shown stable development with moderate growth in a continued challenging market situation. The company continues to strengthen its international presence, the company writes in the annual report.
Currency fluctuations are mentioned as an obstacle. The company notes that exchange rate changes, particularly a weakened euro, have had a negative impact on business. Despite the headwinds, management is optimistic about the future.
Towards the end of the year, signs of stabilization in the market are visible, with improved conditions ahead, the company continues in its report.
New Forces in the Board
In addition to the financial changes, there have also been movements behind the scenes.
In late summer 2025, the company reshuffled the board. Claes Jonas Bertilsson left his position, and Bo Magnus Dimert stepped in as a new board member in early August. At the same time, Nicklas Claesson assumed the role of chairman and vice CEO, while Annika Hultgren continues as the company's CEO.
Together with the new board composition, it remains to be seen whether the founding duo can ride the stabilizing market and finally turn the red figures into profit.