"Difficult to know".

Burde, which started its journey in 1991 when the founders grew tired of black and brown standard calendars, has grown into a Nordic company. Through the acquisition of Ballograf, the Växjö-based company is now expanding its portfolio within lifestyle products. The aim of the deal is to combine the companies’ networks and long experience of in-house manufacturing to make the historic pen brand grow, both domestically and abroad. Ballograf is an iconic Swedish brand with high recognition and a product tradition that is close to Burde’s core. We see great opportunities to create an inspiring offering together, develop the range and sales while continuing to build on Ballograf’s heritage,...

Up almost 70 percent.