It was during the spring of 2024 that everything seemed to be pointing upwards for the newly launched bed venture, but reality quickly caught up. The bed company Videung AB has now been declared bankrupt at Umeå District Court.
CEO and founder Patrik Sandhu Wilén had a clear vision of changing an entire industry by selling a completely recyclable and modular bed. Together with Lavin Sandhu Wilén, they intended to rewrite the map for today's consumption patterns.
To reach out in the tough furniture market, a special company name, Byske Möbler, was registered for other furniture sales. The main product was in turn marketed through exclusive exhibitions in Stockholm and Copenhagen, as well as planned hotel collaborations.
But despite the exhibitions and spotlight, financial success failed to materialize.
In the company's first and final annual accounts, covering the period up to December 2024, revenue landed at exactly zero Swedish krona. The company's only income was other operating income, totaling just over 215,000 krona. Operating profit stood at -27,790 krona.
The company had an average of one employee.
Debts and the Enforcement Authority
Behind the facade, demands quickly accumulated. The company's history with the Enforcement Authority reveals that unpaid bills quickly became a heavy reality.
As early as late 2024, claims totaling over 27,000 krona were received. In the spring of 2026, the situation escalated when the state-owned corporate financier Almi Nord AB obtained two separate rulings for a total of 594,166 krona.
During the summer of 2026, the historical debt balance with the Enforcement Authority climbed to over 650,000 krona. When a concrete enforcement attempt was made in July of the same year, the authority bluntly stated that the debtor had no known assets subject to enforcement.
Headwinds in the parent group
Videung AB did not navigate alone, but was 80 percent owned by the parent company Sängmästarna i Skellefteå AB. This company, in turn, is wholly owned by Pocketlint AB.
Sängmästarna i Skellefteå AB has also struggled with financial difficulties. For the financial year 2024/2025, Sängmästarna's revenue plummeted by 74 percent, from 3.4 million krona to 877,149 krona. Operating profit landed at -401,088 krona, which was itself an improvement in results of 75 percent compared to the previous year's loss of 1.6 million krona.
As the business shrank, the parent company was forced to write down the value of its entire inventory to zero krona.
The end of the bed venture
As recently as May 2025, the company hinted on Instagram at an upcoming unique collaboration with a handpicked hotel, but the expected sales never really took off.
According to bankruptcy administrator Simon Engman, who spoke to local newspaper Norran, the very last bed was sold during the summer of 2025.
Today, the warehouse echoes empty and the only remaining asset is the brand. Currently, the domain for the company's e-commerce site, Videung.com, is for sale.
According to Norran, the CEO explains that he sacrificed much of his time with family and friends to drive the project forward.
It clearly feels like a big failure when the result is like this. This is tough for everyone involved, says founder Patrik Sandhu Wilén, adding:
I believe I did everything I could to create a beautiful and modular bed for people and the environment, but I also realize that I didn't do it well enough. I take full responsibility for how it turned out.