The fashion company Toteme has, since its inception in 2014, focused on luxury women's clothing. Now, the company is expanding its range and entering the menswear market.
The new collection became available for sale in the company's e-commerce store at the end of last week.
The clothes were created by the brand's co-founder Karl Lindman in collaboration with designer Alexander Häggblad. The latter has previous experience from international fashion houses such as Celine and Balenciaga.
Billion-Turnover in its Back
The launch takes place during a period of growth for the company. During the financial year that ended in April 2025, Toteme generated a turnover of SEK 1.7 billion. This is an increase of 17.6 percent compared to the previous year. During the same period, the company's operating profit landed at SEK 358 million.
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The expansion within e-commerce and the introduction of a new customer segment constitute the next step in the company's continued strategy to reach new target groups in the global market.