During the 2025 fiscal year, net sales landed at SEK 45.6 million, a decrease from last year's SEK 51.7 million. Operating profit also decreased to SEK 9.9 million, compared to SEK 19.7 million in 2024. At the bottom line, the company reports a profit of approximately SEK 6 million, which is a halving from last year's SEK 12 million.
In the administration report, management explains the slowed development:
During 2025, demand has normalized compared to the previous year. Sales and profit have decreased, primarily due to a more restrained market and increased costs for advertising and marketing.
However, the e-commerce company assesses that the business is fundamentally stable:
Despite this, there remains a stable interest in the company's products and services, and the company has continued to demonstrate good profitability.
History of Rapid Growth
Krisskydd Sverige AB, the company behind it, has previously had a steep growth curve. In a mapping of Sweden's fastest-growing e-commerce companies for 2024 (based on 2023 figures), the company ranked 45th. They also appeared in a news item from spring 2025 where the Swedish Chemicals Agency tested 177 inexpensive products for hazardous substances, a test that Krisskydd passed without remark, unlike many of its competitors.
The business is now said to have been adapted to the current market conditions. Management is optimistic about the future and concludes with the following market forecast:
Looking ahead, the company assesses that demand for emergency preparedness products will continue to be stable, and work to ensure good stock levels and delivery capacity is ongoing.