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Their Turnover Grows by Over 50 Percent – "2026 Gets Off to a Record Start"

Ted Sporre
Expanding ownership.

Wesports Group reports increased net turnover and improved operating profit for the first quarter of the year. At the same time, the e-commerce group continues its expansion through increased ownership in subsidiaries and new physical store investments.

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During the period January to March 2026, Wesports Group's net turnover amounted to SEK 960.5 million, which corresponds to an increase of 51.8 percent compared to the corresponding period last year. Organic growth, adjusted for currency effects, landed at 14.7 percent. Profitability also increased during the quarter; the adjusted EBITA level was reported at SEK 38.4 million with a margin of 4 percent. The period's profit after tax amounted to SEK 7.8 million.

The company's CEO, Ted Sporre, notes that the quarter was characterized by high demand in several of the group's segments. The weather played a noticeable role in sales development.

The snowy winter created good opportunities for our specialist companies in winter sports, says Ted Sporre, adding that the companies were successful in planning and warehousing to meet demand.

For the cycling segment, the winter climate initially meant lower demand, but this turned around in March as temperatures warmed.

This illustrates the strength of our diversification across different sports and companies, where we meet customer needs regardless of the season and weather, explains Sporre.

The improvement in the gross margin, which amounted to 35.6 percent, is partly explained by an increased share of own brands and pricing in winter sports. The group is also continuously working on cost efficiency.

In line with our strategy, we have also realized further synergies through improved agreements in areas such as freight, payment solutions and insurance, says the CEO.

Increases Ownership and Establishes Itself Physically

In addition to the financial development, WeSports Group continues to integrate its previous investments. After the end of the first quarter, the group increased its ownership in the specialist companies SkiCom, from 51 to 80 percent, and in the benefit cycle player Bikelease, from 60 to 100 percent. According to the company, this constitutes a step to continue developing the companies and extract more synergies within the group.

Investments are also being made outside the digital sphere. As Ehandel.se previously reported, the group's subsidiary Löparshop recently took the step into physical retail. At the end of April, after 21 years as an e-commerce retailer, the company opened the doors to its first physical store in Bromma. The operation of the new store is done in collaboration with sister company SkiCom, to offer personal advice as a complement to the online business.

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Editorial Staff
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