Sara Norrbom and Susanna Moen met during school and have since shared many of life's phases. As they approached their mid-20s, they began to notice how little focus was placed on women-specific health challenges.
They saw that conditions like endometriosis, PCOS and PMS were often normalized without clear solutions. Based on that background, they started the business that is now based in Stockholm.
We were shocked that this is not common knowledge. A change was needed, the founders write on their website.
They began studying how lifestyle affects the menstrual cycle and hormonal health. That knowledge laid the foundation for the company's focus. Womensync operates within the niche they themselves call "Female Health and Lifestyle", with the aim of providing women with knowledge, inspiration and products.
Result Doubles as Sales Level Off
The annual report for the 2025 financial year shows that the e-commerce retailer is navigating a landscape where sales have declined slightly, but where profitability is moving upwards.
Revenue decreased by 1.8 percent, landing at SEK 7.8 million. This compares to 2024, when revenue was SEK 7.9 million. But despite the lower sales, operating profit more than doubled.
It amounted to approximately SEK 137,000, which is an increase of over 100 percent from last year's SEK 65,000. The company's solvency in 2025 was 55.2 percent.
As the company is driven forward, the workforce has also expanded. In 2025, the average number of employees was three people. The year before, the number of employees was two people.
Focus on Female Biology
Sales are based on own product lines developed based on research and women's own experiences of what works.
The goal is to offer tools for the entire life cycle, from the menstrual cycle and pregnancy to the time after childbirth and menopause. The duo also runs a podcast with the same name and has released a book to spread the information further.
From day one, our mission with Womensync has been to raise awareness of the female body and how to live a life in sync with your biology.
Although the company has seen a decrease in absolute revenue over the past year, the operating profit indicates a functioning business model with cost control.