The Group's turnover landed at around SEK 2.25 billion during the first three months of the year, compared to SEK 2.2 billion during the same period last year. This represents growth of 1.9 percent and organic growth of 4.2 percent. Operating profit amounted to SEK 22 million, a decrease from SEK 50 million during the corresponding quarter of the previous year.
Adjusted operating profit totaled SEK 44.5 million, an increase from last year's SEK 21.2 million. At the bottom line, the period's result landed at a loss of SEK 2.9 million.
Profitability in the quarter was strong, reflecting the effect of the strategic and operational measures we have implemented. We have built a more focused and efficient Group, with better discipline throughout the business, which gives us a stronger platform to continue driving profitable growth, writes CEO Gustaf Öhrn in the report.
Order intake for the period reached a value of SEK 2.3 billion, distributed over more than 894,000 orders. The average order value increased to SEK 2,633.
The quarter had two phases: a weaker start, partly affected by the reduced ROT deduction in Sweden and cold weather during February, followed by a strong finish driven by sales of outdoor furniture and garden machinery. This strengthens our optimism about the market going forward and also means that we are now reporting our sixth consecutive quarter with organic growth.
New AI Solutions
During the first months of the year, the e-commerce retailer launched and tested technical solutions in its e-commerce platforms.
The company has, among other things, introduced agents based on AI to handle cases in customer service. When it comes to helping visitors find the right products, the e-commerce retailer chooses to describe its new technical solution as enabling customers to talk directly to the products.
We are in the final stages of testing an AI agent in another platform that enables chatting with a product and thus helps the customer choose the right offer.
In addition, AI tools are allowed to do the heavy lifting of automatically writing product descriptions and compiling facts about the goods, so that they can be published on the sites more quickly.
How The Segments Performed
The company's various business areas showed varying sales patterns during the quarter.
Within renovation and building materials, where we find Bygghemma, Hylte Jakt & Trädgård, Golvpoolen, Taloon, Nordiska Fönster and Hafa, the arrival of spring contributed to the launch of a new generation of robotic lawnmowers without boundary cables gaining traction with customers.
Within the furniture segment, which covers Trademax, Chilli, Furniturebox, Hemfint, Trendrum and Outlet1, new models were introduced in the lower price segment for both indoor and outdoor use, which affected margins and order intake.
For the area that manages Scandinavian design and premium furnishings, where Nordic Nest, Svenssons, Sleepo and KitchenTime are included, the year began with currency effects and efforts to adjust the levels between growth and margins, before then increasing the pace.
Looking Ahead
For the rest of the year, the company expects that tax cuts and reduced requirements on the housing market will lead to increased activity among consumers. Finland and Germany are pointed out as more challenging markets in the near future, while other countries in Europe show an upward trend.
Consumer conditions in our core markets are better than they were a year ago, and we continue to view the market development in 2026 positively, although the geopolitical situation has created some uncertainty towards the end of the quarter, writes CEO Gustaf Öhrn and concludes with:
We remain confident in our direction. Our task is clear: to continue to be relevant to the consumer, execute with discipline and deliver profitable growth. I would like to conclude by thanking our employees for their great commitment as well as our customers and shareholders for their trust.