The e-commerce platform Temu announced on Wednesday that the company is joining the International Anti-Counterfeiting Coalition, IACC. This is an international network where more than 250 different companies and organizations from over 40 countries convene. The goal of the network is to stop piracy and counterfeiting.
This move comes at a time when Asian marketplaces are under scrutiny regarding how they handle copyright and design theft.
By joining IACC, Temu will be part of cross-industry working groups. The intention is for the company to share its data and participate in joint efforts to secure brand rights on an international level. A spokesperson for the marketplace explains their view on the collaboration:
Protecting intellectual property rights is crucial when building a marketplace that consumers and brands can trust. Joining IACC reflects our ongoing commitment to the protection of intellectual property, and we look forward to constructive collaboration with industry colleagues and stakeholders, says Temu's spokesperson.
Responds to Takedowns Within Three Days
Since May 2025, Temu has had a memorandum of understanding with IACC and has served on their advisory council for marketplaces. The organization's chairman, Bob Barchiesi, now welcomes the platform as a general member and points to the need to gather multiple actors around the table to solve problems surrounding counterfeit goods.
We are pleased to welcome Temu as a member of IACC and their continued work on intellectual property protection. Combating counterfeiting requires coordinated, cross-industry efforts. IACC brings together stakeholders to coordinate work and share best practices. We look forward to Temu's active participation in our network as we continue to promote a safer and more reliable digital ecosystem globally, says Bob Barchiesi.
To enforce the rules on its platform, the e-retailer uses a monitoring database to track infringements. This database contains more than 6,700 brands and over 38 million images.
According to the company's own figures, over 99.9 percent of all incoming takedown requests are handled within three business days, and the average processing time is reported to be under one business day.
Since April 2024, Temu has also been running an initiative where they collaborate directly with 1,500 brands to facilitate compliance with the rules.