Furniture company Sweef continues to grow and now presents the figures for the full year 2025.
Sales via e-commerce and showrooms took a step upwards. The Group's net turnover landed at SEK 358.1 million, compared to SEK 272 million the previous year.
At the same time, the company shows a positive operating profit. From a loss of SEK -2.3 million in 2024, Sweef turns to a profit of SEK 7.8 million in 2025. On the bottom line, the Group's annual result totals SEK 7.4 million.
Viral Success Drives US Sales
In the autumn of 2025, the company's CEO, Jonas Hessler, told the website Market in an interview about the company's progress on social media. According to him, the presence on Tiktok has resulted in posts with millions of views and a follower base that has exceeded 100,000.
This reach has in turn acted as an engine for the sale of the company's down duvets on the American market.
In the interview, the CEO also emphasized that he appreciates how the company has managed to combine growth with profitability and satisfied customers in the current market situation.
Growing in All Markets
During 2025, the company has seen growth in all its markets. The largest part of the sales consists of goods sales, which contributed SEK 333.3 million to the total. The company notes that the development has been driven within existing product categories and through their established business model.
In June 2025, the CEO change took place in the organization, with Jonas Hessler taking over the baton from founder Ludvig Ungewitter.
The company also states that they have worked with their supplier network to create more flexibility and quality in their offering. According to the annual report, the organization had grown to 45 employees at the end of the year.
Focus on Sustainability and the Future
Looking ahead, the focus is on continued international establishment and further development of the range.
According to the interview with the CEO, the focus going forward is directed towards the main markets of Sweden, Norway, Germany and the USA, but the company positions itself as agile and open to new opportunities that arise.
The company also plans investments in faster delivery times and logistics throughout the value chain.
Sweef is well positioned for continued growth with a focus on profitable expansion, a strengthened brand position and further development of the customer offering, the company writes in its annual report.
In addition to this, the company's work to reduce its environmental impact is highlighted.
The plan includes, among other things, maintaining a low return rate and increasing the proportion of recycled materials in production. At the same time, external risk factors such as transport disruptions and fluctuations in currency are identified as potential challenges for e-commerce in the future.