In the annual report, the board summarizes the year:
During the financial year 2025, the company continued its strong growth journey. Net sales increased to SEK 19.1 million, corresponding to a growth of approximately 36 percent compared to the previous year.
At the same time, operating profit amounted to just over SEK 800,000, compared to SEK 1 million the previous year. The margin change is explained in the management report by conscious investments in the business:
The year's result was affected by increased investments in marketing, organization and the development of the company's digital platform, which is expected to contribute to future growth.
One of the major events during the year was the entry into a new market. In the report, management highlights this as central to the year:
An important milestone during the year was the establishment in the Norwegian market.
To enable the geographical expansion, technical and administrative updates were required. The e-commerce platform launched in 2024 has been further developed for this purpose. The board describes the process:
Through adaptations of the e-commerce platform, logistics solutions and tax management, the company was able to start selling to Norwegian customers and thus take a first step in the Nordic expansion strategy.