Swedish SEO Award: Here are the e-commerce companies that won in all 30 categories

On Monday evening, October 19th, the Swedish search industry gathered at Agdas på Hörnet in Stockholm to announce the winners of the Swedish SEO Award 2026. The award was established in 2019 with SEO agency Pixel Nordic as the initiator and main sponsor.

The competition is judged by a jury and is based on a review of underlying organic search data, actual visibility and growth on Google. A total of 30 different categories were awarded, reflecting a cross-section of Swedish digital presence and e-commerce.

Bygghemma makes history with award

The most notable news during this year's event was the introduction of the newly established award for AI visibility. The category was created to honor the player that has had the greatest growth in mentions and source references (so-called AI mentions and AI citations) in the new generation of AI search tools.

E-commerce giant Bygghemma, part of BHG Group, became the historic first winner. The award was received on site by Dennis Talevic, SEO Specialist at Bygghemma, and Stefan Persson, Head of SEO at BHG Group.

In the completely new category of AI visibility, we have a site that has always been good at SEO, but is now also the one that is most visible of all nominated sites in Sweden in AI search regardless of category according to Ahrefs Brand Radar. Really impressive and congratulations to the team at Bygghemma, read the jury's justification.

For Bygghemma, the win marks the third time the company has been awarded in the competition.

We are incredibly proud to take home the award for AI visibility. It is a confirmation of our long-term work and shows that we are on the right track as customers' ways of searching for information change. It also feels fantastic to receive the Swedish SEO Award for the third time, says Karolina Nilsson, SEO Specialist at Bygghemma Sverige, in a comment.

Robin Jacobsson, Marketing Manager at Bygghemma Nordic, points out that consumer behavior is undergoing fundamental changes.

The win confirms that we are at the absolute forefront within SEO and keeping up with the technological development where AI search is becoming increasingly integrated into our customers' purchasing behavior. It is an important step on our journey to becoming the leading Nordic player in home improvement.

Double win and major e-commerce names

Several well-known e-commerce companies and digital marketplaces won victories in their respective industry categories. Apotea won the Pharmacy & Health Food category, NA-KD took home Fashion and Aim'n was awarded in Sports & Outdoor.

Designtorget (Furniture & Interior Design), Zoo.se (Pets), Bythjul (Car & Automotive) and Macforum (Electronics) were also named winners in their segments. Biltema, which during last year's award ceremony took home two awards, won the Building Materials category this year.

The only double winner of the evening was Sunda (sunda.se), which won both the Home & Garden industry category and the special award for Rising Star. Among other special categories, Best SEO Effort went to the housing website Booli, while profile advertising company TS Reklam was named Underdog of the Year and rental platform Hygglo won the Sustainability category.

Increased top placements by 743 percent

In the Gifts & Crafts category, the victory went to e-commerce retailer Eddna (eddna.se), which sells yarn and handicrafts online. According to a published case study, the company has carried out a comprehensive organic overhaul in collaboration with the agency Adrelevance.

The work has focused on technical search engine optimization combined with optimized content, guides and revised product texts. The investment resulted in Eddna increasing the number of keywords in Google's top 3 positions by 743 percent, while overall visibility on Google increased by 142 percent.

Eddna is a very good example of a customer who combines strong expertise, great commitment and rapid implementation. The results speak for themselves, says Karl Lindberg, CEO of Adrelevance.

All winners of the Swedish SEO Award 2026: