Beredd was founded in 2020 and has since grown by focusing on a niche within the active lifestyle, with brands such as Marmot, Osprey, Black Diamond and Petzl in its portfolio. According to the company, the expansion into Norway is a strategic step following a period of growth in Sweden.
We see a clear demand for a smooth and fast purchasing experience within the outdoor segment in Norway. With beredd.com, we want to make it easier for Norwegian customers to access the right equipment – quickly and without hassle, the company states in a press release.
By warehousing the majority of the assortment in-house, the company can offer delivery times of between one and three days. The company also highlights the importance of informative product descriptions and personal customer service as part of its competitive offering.
Our goal is to become an obvious choice for outdoor enthusiasts in Norway – whether it's for everyday activity or bigger adventures.
The latest submitted annual report for Always Ready Sweden AB, the company behind the e-commerce business, shows that net sales amounted to just over SEK 37.8 million, with an operating profit of -SEK 9.5 million. These figures refer to the company's extended financial year, which ran for 16 months from September 2023 to December 2024. During the previous twelve-month period, net sales amounted to approximately SEK 18.7 million.