According to the latest annual report, VÖC AB's net sales increased to SEK 60.7 million in 2025. This compares to SEK 35.3 million in the previous year. A turnover that already last year took the company to 55th place among Sweden's e-commerce rockets.
Operating profit amounted to SEK 12.9 million, an increase from SEK 6 million in 2024. The company's annual report notes a revenue increase of 72 percent, which is attributed to improved inventory positions and the launch of new products. The business is run by founders Sebastiaan Cortjaens and Jules van Helvoort.
Previously, the company established physical distribution in countries such as Turkey and Thailand, and during 2025 the company expanded via distributors to India and China. Co-founder Sebastiaan Cortjaens explains to Ehandel.se that this contributed to the increased turnover, but that there were other, more decisive factors.
The distributor in China definitely contributed during the latter part of the year, but the main driver behind us exceeding SEK 60 million was really a combination of stronger inventory management, wider product availability and continued momentum in our core markets, says Sebastiaan Cortjaens.
A recurring obstacle during previous financial years has been that products sold out too quickly.
In previous years, we often sold out of popular products too quickly, which limited growth. In 2025, we significantly improved inventory levels and production planning, which allowed us to meet demand more consistently throughout the year.
"Kept The Team Small"
Profitability has improved in line with the increase in turnover. According to Sebastiaan Cortjaens, the margin improvement is due to a restrictive cost structure.
We have always built the company in a very resource-efficient and disciplined manner. Even when we have scaled aggressively, we have kept the team small and focused. At the same time, higher production volumes and a larger base of repeat customers improved efficiency in both operations and marketing.
At the product level, selected collections accounted for a large part of the sales volume during the year. The company also saw a steady influx of customers discovering the brand organically through social media and watch forums.
Some of the strongest launches during the year were new additions to the Manhattan collection, along with a few limited collaborations that performed very well internationally, especially the Grand Tonneau Jump Hour, says Sebastiaan Cortjaens.
"Not Growth At Any Cost"
Regarding the strategy for 2026, the company plans to prioritize the long-term development of the brand over short-term volume increases.
Looking ahead, the focus for 2026 is not necessarily growth at any cost, but to continue strengthening the brand globally in a sustainable way. We want to expand our presence in selected international markets, continue to invest in product development and gradually move more upwards in the market segment, while remaining true to our design philosophy and price positioning.