The deal is conditional on Bangerhead's current reconstruction being carried out as planned, as well as approval from the relevant competition authorities. The plan is for the acquisition to be completed during the summer.
New Issue to Regulate Debts
Bangerhead's liquidity crisis began in 2025 as a result of squeezed margins, one-time costs and the operational disruptions that arose when the previous merger with Parfym.se was not completed. Through a directed new issue to, among others, Nordicfeel Group Holding AB, the company is now being supplied with capital to pay off debts and strengthen its financial position as the reconstruction is exited.
Following the acquisition, Bangerhead will continue to operate as an independent brand. However, the companies will integrate their tech and data structures, and Bangerhead's logistics will be moved to Nordicfeel Group's facility in Växjö.
Thomas Grabe, co-founder of Bangerhead, views the change of ownership positively.
Becoming part of Nordicfeel Group is a nice next step for Bangerhead, says Thomas Grabe, noting that they have now found a partner to build the business with going forward.
First Profit Since Pandemic Years
At the same time as Nordicfeel Group announces the acquisition, the company is releasing its own figures. The e-commerce retailer reports growth of 6 percent for the latest financial year and shows a positive EBITDA result for the first time since the financial year 2021/2022.
The improved result is described as the effect of a three-year strategic restructuring effort. During this period, the company has, among other things, changed tech and data structure, established the logistics center in Växjö and opened a physical store in Stockholm.
Being able to combine growth with profitability in today's market conditions is proof that our new structure and positioning work, says Lisa Bruzelius, CEO of Nordicfeel Group.