During the past year and at the beginning of this year, campaigns from the website Elysse, operated by EcomLabz AB, appeared. The setup involved offering new customers a test kit with four face masks for the first delivery. To take advantage of the offer, the customer only needed to pay a shipping fee of 59 Swedish krona.
However, what was more difficult to discover was the text clarifying that the order entailed a recurring subscription.
If the customer did not actively cancel the subscription within 14 days, deliveries would continue. The company would then send 20 face masks every four months at a regular price of 2,599 Swedish krona.
After the second delivery, an invoice was then sent covering both the starter kit and the subsequent subscription period.
Consumers Alerted Authorities
It wasn't long before Konsumentverket (Swedish Consumer Agency) began receiving questions and reports from private individuals.
Customers testified that they had suddenly received invoices for 2,658 Swedish krona, despite being convinced that they had only accepted a sample package.
One consumer described how the company continued to send emails about new deliveries being on their way, even after the original invoice had been disputed. Several expressed concern that the cases would be taken to collection agencies and then Kronofogden (Swedish Enforcement Authority).
Konsumentverket was clear in its guidance to those affected and explained that the burden of proof always lies with the seller.
If you have only accepted the sample package for 59 krona, you have no obligation to pay more than that. If the company claims that you have agreed or ordered anything more, it is up to the company to prove it, KO (Swedish Consumer Agency) replied.
The authority further instructed consumers to always dispute incorrect invoices in writing, such as via email, to ensure there is evidence that the objection has been made. They also informed that any collection requests should be disputed in exactly the same way.
If a claim then reaches Kronofogden, it is important to act quickly and inform the authority that the claim is incorrect, which protects the consumer from receiving a payment remark.
Furthermore, it was established that the customer should not have to pay any return shipping, but can instead demand that the e-commerce retailer send out a free shipping label.
Bankruptcy And Shut Down Website
EcomLabz AB was registered in July 2025. Therefore, no financial reports or annual accounts have yet been published during the company's operating time.
During the spring of 2026, the company's unpaid debts reached Kronofogden. In mid-May, the company had an established debt balance of 1,840 Swedish krona. There was also a payment order application from another actor for 8,387 Swedish krona.
However, on May 17, 2026, the company finally chose to voluntarily apply for bankruptcy at Blekinge District Court. A few days later, on May 21, the formal decision was made to put the company into bankruptcy.
Today, the e-commerce business is completely shut down and the website, Elysse.se, is no longer accessible.