After 30 years as CEO of Verktygsboden, Lars Edwardsson is handing over the responsibility. Sofia Edwardsson will be the new CEO, most recently coming from the role of Marketing and Sales Manager for e-commerce. Lars Edwardsson will continue to work within the company as a Senior Advisor.
It has been 30 very fun and varied years," says Lars Edwardsson, who is synonymous with the company for many customers through hundreds of videos on the Youtube platform.
Sofia Edwardsson has extensive experience within Verktygsboden and has played a driving role in reaching new parts of the market, including through events and social media.
I have worked with practically everything we do here at Verktygsboden," says Sofia Edwardsson.
I started translating manuals during school and when I studied marketing communication within trade and IT, I was able to continuously apply theory into practice.
Aiming for Doubled Turnover
Since 2022, Verktygsboden has been part of the Ahlsell Group. The focus going forward is on continued growth, and Mia Lindell, previously digital coordinator at the company, is joining as the new Marketing and Sales Manager. Sofia Edwardsson emphasizes the importance of the company's culture for future development.
I like that we dare to make quick decisions and that we have never been afraid to try new things," says Sofia Edwardsson.
Informal meetings and ideas by the coffee machine are more effective than lengthy investigations.
The goal for the coming years is established, and the company intends to continue its expansive growth journey.
The teamwork within Verktygsboden is fantastic. We have doubled turnover in just under six years and the goal is to double it again before 2030. It is in a very exciting position that I am taking over," says Sofia Edwardsson.