The new visual identity has been developed in collaboration with the communications agency Where is my pony and is being launched in conjunction with a national campaign. According to the company, the update is a step towards meeting increased pressure on the secondary market for corporate assets. Between 2021 and 2024, the number of sellers in the Nordics increased by 91 percent within TBAuctions, the European auction group to which PS Auction has belonged since 2022.
To manage the growing demand, PS Auction is now expanding its workforce at its headquarters in Gothenburg, as well as hiring more local auction advisors throughout the country.
As we continue to grow, it is now high time to update our image. The new expression captures our business idea: that everything has value, as long as it ends up in the right hands and in the right place, says David Benisty, Marketing Director at PS Auction.
He adds that the goal is to get more companies to see the value in the assets they already own.
With a new, robust auction platform, a clearer brand and a strong organization in our back, we are now ready to take the next step in Sweden.
New Management and Complex Logistics Assignments
The update of the platform and brand is taking place under the leadership of Carsten Rysgaard, who took over as CEO of PS Auction in March this year after Per Henriksson. Rysgaard, who is also Country Director for Denmark within TBAuctions, emphasized upon his appointment that the goal is to build stronger growth in the already profitable company.
PS Auction, founded in 1958, has been involved in several deals this year that have required significant resources. In the spring, the platform handled the sale of the inventories from the solar cell company Sesol after its bankruptcy. The assignment comprised 2,200 items spread across eight locations and generated SEK 10 million for the bankruptcy estate, which required a considerable logistical effort under tight deadlines.