The company's CEO, Peter Greberg, states that the Danish market is strategically important for the company and that a local organization creates better conditions for future growth.
Christer Odden shares this view and explains that he will prioritize partnerships and expansion of the customer network. According to Odden, his main focus will be to “get more Danish consumers and retailers to discover the value of Prisjakt”.
123 million April-June
The local establishment in Denmark follows the company's financial report for the second quarter of 2026, which was published during the summer. The interim report shows that Prisjakt had a revenue growth of 16.4 percent. Net sales for the period April to June amounted to 123 million Swedish kronor. The adjusted EBITDA margin was 34.9 percent, corresponding to 43 million Swedish kronor, while operating profit (EBIT) landed at 22.9 million Swedish kronor.
8 percent more clicks
Prisjakt also notes operational growth across its markets. During the second quarter, 30 million outbound clicks (click-outs) were generated, which represents an increase of eight percent. Furthermore, the company states that the number of connected stores has grown and that new features, such as AI-based comparisons and product chat, are now being integrated into consumers' search experience.
In addition to Sweden and Denmark, the company also operates in several other international markets, including Norway, Finland, the United Kingdom, France, Ireland and New Zealand.