The e-commerce company, behind the online stores 24MX, XLMOTO and Sledstore, plans to carry out the launch during the second quarter of 2026. The focus of this venture lies on the company's own brands, Raven and Proworks.
To build up its presence, the company will launch dedicated brand pages on the platform. On these pages, customers will be able to find clothing, helmets and protection from Raven, as well as spare parts and tools from Proworks.
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One of the main purposes of the pages is to target marketing towards new customer groups while ensuring a consistent brand experience.
The launch is another step in scaling up our brands and making Pierce's unique and appreciated offering available to even more riders around Europe. Amazon constitutes a complementary channel where we can increase our visibility and drive sales efficiently, at a low incremental cost. I look forward to seeing the results going forward, says Göran Dahlin, CEO of Pierce Group.
Delegates Logistics To The Online Giant
In addition to direct sales through brand pages, Pierce Group will use the new channel to sell selected articles and promotional items. This is described as a method of managing the company's inventory more efficiently.
By utilizing Amazon's logistics infrastructure, including third-party logistics, the e-retailer hopes to be able to offer shorter delivery times. This is intended to improve availability in markets where the company currently has a limited presence.
Aims For Broader Horizons
In the initial phase, the focus will be entirely on the European market, but the company sees potential in expanding its presence on Amazon to further markets over time. The company currently has its headquarters in Stockholm and is listed on Nasdaq Stockholm.