The management notes that sales development has been positive compared to the previous year. They also assess that the conditions for continued positive development in 2026 are good. Growth is expected to be driven by a focused approach on the company's core markets, ongoing product development and targeted marketing efforts within e-commerce.
The company has an adaptable business model with low inventory risk and a low proportion of fixed costs, and is therefore well equipped to manage any changes in both customer behavior and the wider environment, the company states.
During the financial year, the company had an average of 39 employees, an increase from 37 people the previous year.
Technology Investments and B2B
The new annual report is presented at a time when the company is directing an increased focus towards the B2B segment. The business is investing capital in new printing technology to broaden the material range and meet the demand from commercial environments such as hotels and retail.
As a complement to manufacturing, the company introduced an AI-based visualization tool in the spring. According to the company's CEO Oscar von Konow, the tool had been used by over 130,000 people and companies shortly after launch, with the aim of facilitating customers' decision-making process before purchase.
Nordic e Trade AB is a wholly owned subsidiary of Network of Design (NOD). The group, which collects and acquires Nordic design brands, recently expanded its portfolio through the acquisition of the e-commerce and interior design company Printworks.