Acard.se is embracing the idea of large-scale advertising in urban spaces, but is targeting a completely new audience. The newly launched company combines e-commerce with digital out-of-home advertising. Together with Birthday.se, they are opening up the possibility for the public to purchase space on selected screens around the country.
The booking process takes place via the online store, where the customer uploads their own images, selects design templates and formulates their text. During the selected day, the greeting will then be displayed for five seconds every minute, from early morning until 10 PM.
Checkout Flow Without a Shopping Cart
The site lacks the classic shopping cart in the corner that usually characterizes an e-commerce platform. Instead, the platform is built to drive B2C purchases directly in a flow, where the user selects a screen based on city and receives the price presented directly on the page.
We wanted to create a new way to celebrate loved ones, where a traditional card is replaced by something that really catches the eye in urban spaces. With Acard.se, we are making outdoor advertising accessible to private individuals in a simple and convenient way via e-commerce," says founder Oskar Sardi.
The company states that the number of bookable screens will be expanded continuously during the autumn.