2025 was a particularly significant year for the company as we celebrated our 25th anniversary. At the same time, we delivered one of the strongest results in our history, with very good growth and an improved net profit, the CEO writes in the report.
Despite being a digital heavyweight at its core, the report shows that the physical stores in Stockholm, Gothenburg and Malmö played a crucial role in the results during the year.
During 2025, Inet generated SEK 1.9 billion in revenue, which corresponds to an increase of 34.3 percent compared to the previous year. Operating profit landed at SEK 83.3 million, an increase of 69.7 percent.
While the company's e-commerce grew by 32.7 percent, sales in the physical stores increased by as much as 39.3 percent. E-commerce now accounts for 76 percent of total sales, but the five stores show a higher growth rate than online.
In parallel with consumer sales, the efforts towards businesses continue to bear fruit, with sales within B2B increasing by 27.5 percent during the year.
Strategic Moves with Own Brands
A central part of the company's future plans is to control the entire chain from production to end customer. During the financial year, a step was taken in this direction through the launch of a new platform.
During the year, we launched Taurusgaming.com as a separate platform for direct sales (D2C) of gaming computers – a strategic move to further strengthen our market position and get closer to the end customer, the company writes.
The investment in Taurus is about creating its own leg that can stand outside the traditional reseller role. By moving the sales of its own gaming computers to a dedicated site, the company hopes to increase control over the customer journey and margins.
At the same time, customer satisfaction has remained at high levels, with the company measuring an NPS of 74 in January 2026.
AI Boom and Tax Obstacles
Despite the successes, management points to several external factors that create uncertainty. The global demand for technology to expand infrastructure for AI has created a situation where components such as graphics cards and RAM memory are absorbed by the server market.
This leads to price increases that in the long run can affect how much consumers can afford to shop for. Domestically, political decisions are described as a challenge for competitiveness.
The introduction of a chemical tax has also made it more difficult to compete on price with foreign actors who are not affected by this.
Million-Dollar Distribution to Owners
The financial position of the company is stable, with equity of 38 percent and a return on equity that increased to 58 percent during the year. This has created room for value transfers to the parent company Inet Group AB, which is owned by Creades.
In 2025, a distribution of SEK 40 million was carried out. For the coming year, the board proposes a further distribution to shareholders of SEK 30 million.