The revenue for 2025 landed at 150 million Swedish krona. This represents a 30 percent increase compared to 2024, when the figure was 115 million krona. Operating profit landed at 27 million krona, an increase of almost 4 percent.
These figures are the result of the company developing its e-commerce and expanding into new countries. The company has, among other things, rolled out its e-commerce platform in the Netherlands and Germany.
In parallel, the organization has also been adapted to handle the growing online volume.
We have strengthened our team with several key personnel, developed our e-commerce and digital marketing, launched new collections that have been well received by the market, and begun to expand our physical presence, says co-CEO Daniel Eriksson to the site.
Physical Stores as a Complement
Despite the company having a clear digital base through e-commerce, the company is now also establishing itself in traditional retail environments. Following an initial launch at the NK department store in Stockholm, a permanent store opened in Gothenburg last year.
The company announces that there is a clear plan to establish more physical sales locations in the future, with a particular focus on markets outside of Sweden. The approach is based on a specific understanding of consumer behavior.
Our vision is to create a brand that will last for 100 years, and we believe that physical presence is important for that. We believe that the meeting with the customer and the experience that the store and physical retail create are important for the relationship with the brand in the long term, says the other CEO Elvira Eriksson.