Stylingagenten was founded in 2007 by entrepreneurs Andreas Anderzon and Emanuel Dagemark. The company D & A Group AB, which operates the online store, is headquartered in Härryda municipality and focuses on selling perfumes, cosmetics and skincare products to both private individuals and B2B customers.
On the website, the two founders describe how development has looked since the start, and how they have gone from the early days in a home environment to becoming an established player in a broader market.
It all started with a collaboration with a hair salon chain and storage in the living room, to a flourishing beauty oasis that is spreading across Sweden and Europe, they write.
Today, handling takes place via an automated warehouse. The company uses precision technology and scanning to pick items, which according to them should ensure fast deliveries of one to two business days for customers.
The business is also not limited to the Swedish market, as the company also operates sales in Norway through a branch.
Turned to Profit Despite Dropped Turnover
When D & A Group AB closes the books for the fiscal year 2025, the figures show a decline in sales. Turnover landed at SEK 49.6 million, which is a decrease of 12 percent compared to the previous year.
But despite revenues shrinking during the year, the income statement shows positive development on the bottom line. Operating profit amounted to SEK 35,808 in 2025. This is an improvement from the previous year, when operating profit was negative SEK 1.5 million.
In connection with this, the company has also reduced its workforce, from an average of 10 employees in 2024 to 7 employees in 2025.
In addition to awards such as "Gazelle Company" from Dagens Industri during the years 2021, 2022 and 2023, the company has previously been named "Superföretag" (Super Company) by Dun & Bradstreet for three consecutive years. The parent company of the e-retailer is D & A Capital AB.