List: Sweden's Largest E-commerce Companies on Google 2026

They own the search results.

Each year, the digital landscape is mapped to see which players succeed best in capturing the attention of the Swedish public in the search results. In the fresh report for 2026, which Adrelevance is behind, the food giant Ica ranks highest on the podium, closely followed by the furniture giant Ikea and the global player Amazon.

Visibility on Google is crucial for many e-commerce companies. This year's edition of the measurement has significantly expanded the data to provide a more comprehensive picture of the market. By analyzing 2,000 of the largest websites in Sweden, 468 e-commerce companies have been identified and ranked based on organic visibility.

Significant Increase in the Number of Companies

This year's list is considerably longer than in previous years, which is explained by the fact that the selection has doubled. This has resulted in over 250 new names being included in the compilation compared to the previous measurement.

There are 253 new e-commerce companies on the 2026 list compared to the previous year. In this year's analysis, we have doubled the selection, from the 1,000 largest sites in Sweden in 2025 to the 2,000 largest sites on Google in 2026. The larger selection naturally means we capture more e-commerce companies, which explains a large part of the increase from 242 to 468 e-commerce companies on the list, says Pontus Vippelius at Adrelevance.

The measurement is based on the Sistrix Visibility Index, a tool that measures how visible a domain is in the organic search results. To qualify for the list, the company must sell physical products and e-commerce must be a central part of the business's marketing. In total, e-commerce companies account for 23.4 percent of the 2,000 largest websites on Google in Sweden.

Here are the e-commerce companies that rank in the top 100 of this year's list

The remaining placements can be found at Adrelevance.

Placement 2026	E-commerce Company	Visibility Index 2025	Visibility Index 2026	Difference Visibility Index
1	ica.se	1,034,122	1,272,893	238,771
2	ikea.com	540,163	520,632	−19,531
3	amazon.se	350,347	310,16	−40,187
4	biltema.se	217,202	294,916	77,714
5	elgiganten.se	317,632	293,087	−24,545
6	apple.com	287,605	286,13	−1,475
7	clasohlson.com	243,171	263,537	20,366
8	apoteket.se	256,461	250,36	−6,101
9	coop.se	246,357	247,197	840
10	jula.se	204,081	236,063	31,982
11	zalando.se	255,347	233,785	−21,562
12	hm.com	205,269	204,547	−722
13	bauhaus.se	193,188	184,901	−8,287
14	jysk.se	132,538	163,514	30,976
15	byggmax.se	146,389	162,5	16,111
16	apotea.se	146,52	151,368	4,848
17	bygghemma.se	154,985	130,798	−24,187
18	rusta.com	100,978	128,342	27,364
19	apotekhjartat.se	116,493	125,987	9,494
20	hornbach.se	141,653	124,726	−16,927
21	mio.se	102,357	121,021	18,664
22	kronansapotek.se	126,232	120,427	−5,805
23	ahlens.se	133,805	117,083	−16,722
24	stadium.se	96,366	113,025	16,659
25	blomsterlandet.se	110,77	111,927	1,157
26	bokus.com	197,749	102,705	−95,044
27	kicks.se	87,555	101,571	14,016
28	adlibris.com	171,92	93,504	−78,416
29	netonnet.se	114,874	93,13	−21,744
30	telia.se	99,48	93,067	−6,413
31	cervera.se	95,698	91,678	−4,02
32	lyko.com	90,621	83,861	−6,76
33	willys.se	58,359	80,953	22,594
34	granngarden.se	62,657	79,515	16,858
35	jollyroom.se	91,303	77,182	−14,121
36	kjell.com	110,777	76,976	−33,801
37	xxl.se	81,209	73,237	−7,972
38	apohem.se	53,046	72,119	19,073
39	mekonomen.se	57,46	63,748	6,288
40	jemfix.se	35,773	61,935	26,162
41	arkenzoo.se	63,592	61,514	−2,078
42	tele2.se	58,287	60,362	2,075
43	sellpy.se	88,98	60,361	−28,619
44	intersport.se	85,922	59,756	−26,166
45	akademibokhandeln.se	67,847	56,075	−11,772
46	boozt.com	53,646	54,894	1,248
47	nordicnest.se	56,425	53,988	−2,437
48	plantagen.se	23,714	53,623	29,909
49	ellos.se	50,723	51,225	502
50	hemkop.se	45,998	50,714	4,716
51	elon.se	45,917	50,098	4,181
52	mathem.se	66,973	49,37	−17,603
53	chilli.se	58,041	48,924	−9,117
54	lindex.com	49,792	47,722	−2,07
55	kappahl.com	41,378	46,325	4,947
56	meds.se	46,125	45,597	−528
57	stadiumoutlet.se	33,077	44,919	11,842
58	telenor.se	50,671	44,485	−6,186
59	asos.com	45,133	42,097	−3,036
60	nike.com	54,089	40,489	−13,6
61	partykungen.se	46,2	40,472	−5,728
62	zara.com	27,404	40,355	12,951
63	naturkompaniet.se	42,381	40,079	−2,302
64	bokborsen.se	68,447	39,816	−28,631
65	comviq.se	35,362	37,892	2,53
66	cdon.se	44,286	37,562	−6,724
67	inet.se	29,792	37,047	7,255
68	xn--ob-eka.se	29,82	36,907	7,087
69	ahlsell.se	33,586	36,561	2,975
70	royaldesign.se	38,971	36,248	−2,723
71	citygross.se	41,883	35,993	−5,89
72	amazon.com	72,16	35,968	−36,192
73	panduro.com	42,906	35,815	−7,091
74	nk.se	37,894	35,783	−2,111
75	bubbleroom.se	31,394	35,735	4,341
76	webhallen.com	43,124	35,652	−7,472
77	beijerbygg.se	46,225	35,248	−10,977
78	jotex.se	27,004	35,103	8,099
79	ginatricot.com	26,286	35,084	8,798
80	synsam.se	27,608	35,057	7,449
81	hemtex.se	28,559	34,698	6,139
82	tre.se	32,609	34,601	1,992
83	samsung.com	37,34	34,305	−3,035
84	lekia.se	35,985	33,061	−2,924
85	svenssons.se	39,632	32,778	−6,854
86	adidas.se	35,309	32,296	−3,013
87	babyland.se	36,412	31,145	−5,267
88	lagerhaus.se	25,186	30,534	5,348
89	power.se	31,311	30,471	−840
90	bilia.se	25,868	30,229	4,361
91	dressmann.com	22,779	29,431	6,652
92	scorett.se	28,599	29,389	790
93	swedol.se	25,001	28,506	3,505
94	proffsmagasinet.se	28,648	27,928	−720
95	k-bygg.se	32,208	27,262	−4,946
96	odla.nu	24,041	26,786	2,745
97	cubus.com	20,102	26,476	6,374
98	guldfynd.se	24,602	25,875	1,273
99	trademax.se	36,357	25,791	−10,566
100	specsavers.se	21,422	25,646	4,224

Editorial Staff