The Swedish fashion giant Lindex is stepping up its international presence. The company is now entering into a strategic partnership with the British e-commerce giant Very, operated by The Very Group.
This initiative comes at a time when Lindex has optimized its digital business this year and focused on reaching new customers through global platforms. The collaboration launches initially with 150 articles within women's and children's fashion on the British marketplace.
Reaching Over 4 Million Customers
British The Very Group is one of the country's leading online players with an annual turnover of over 2 billion pounds, equivalent to just over 27 billion Swedish kronor, and reaches over 4.2 million active consumers annually in Great Britain and Ireland.
For Lindex, establishing itself on the platform is an important step to increase brand awareness in one of Europe's most competitive fashion markets. Caroline Öhgren, Chief Commercial Officer (CCO) at Lindex, comments on the initiative:
Great Britain is an important market for Lindex with great potential, and we are very pleased to take the next step on our growth journey together with Very. Our partnership gives us a fantastic opportunity to introduce Lindex and our Scandinavian design to even more customers, while further strengthening our presence and brand in Great Britain.
Strategic Platform Collaborations
Lindex currently has around 430 physical stores in 17 markets alongside its own e-commerce platform. Teaming up with established third-party players has become an increasingly central part of the fashion group's expansion strategy to scale up sales internationally without heavy establishment costs.
At The Very Group, the Swedish addition to the range is welcomed. Victoria Nelson, Sales Director at The Very Group, sees great potential in the partnership:
We are proud to be able to offer our customers a wide range of products at competitive prices and are very pleased to now welcome Lindex to our range. The brand's Swedish heritage is reflected in the design, and we are confident that Lindex is a brand that our customers will appreciate.