The digital sales for the Lindex Group saw a decline in the beginning of 2026. The main reason is attributed to the consolidation of warehousing operations, as e-commerce was moved to the new omni warehouse.
E-commerce in Q1 2026
For the Lindex Group as a whole, digital revenue decreased by 8.4 percent in local currencies during the first quarter of the year, resulting in e-commerce accounting for 17.8 percent of total revenue.
Looking specifically at the Lindex division, e-commerce revenue decreased by 10.5 percent in local currencies. Digital channels accounted for 20.9 percent of the division's total sales.
Within the Stockmann division, online retail showed growth of 0.9 percent and amounted to 11.1 percent of the division's revenue.
CEO on the Effects of the Warehouse Move
The transfer of online retail warehousing to the omni warehouse is a central part of the Group's strategy, but the integration has had temporary consequences for logistics. CEO Susanne Ehnbåge comments on the development during the quarter:
Our most important strategic investment project - the Lindex division's highly automated omni warehouse - reached a key milestone during the quarter as we transferred Lindex online retail operations to the new warehouse and closed the last remaining separate warehouse facility.
However, the milestone resulted in short-term disruptions in the supply chain to online customers.
The transition increased the workload in warehousing operations and had a negative impact on the distribution of Lindex customers' online store orders, which affected digital revenue.
To manage the situation, management is now working to optimize operations.
The underlying causes are, however, obvious, and we have taken targeted measures to gradually stabilize the omni warehouse operations.
Future Savings
The omni warehouse represents Lindex division's largest investment ever, with a total cost of approximately 110 million euros, of which 104 million euros had been spent by the end of March. The facility was commissioned in November 2024, and work to ramp up to full operation continues during the first half of 2026. In the long run, the facility is expected to generate annual savings at EBITDA level of 10 million euros from this year.
The consolidation of all warehousing and logistics under one roof will support both cost and operational efficiency as well as enable growth going forward.
Overall, for the entire Group, revenue increased by 3.7 percent to 193 million euros during the first quarter of the year. Adjusted operating profit decreased to -11.9 million euros, compared to -8.7 million during the same period last year.