Cecilia Ottosson has worked in retail for over 20 years. In her new position, she will have overall responsibility for Kappahl Group's operations in Sweden. The core mission includes developing the store business, driving profitability and adapting the customer experience.
Cecilia has a very solid background in retail and strong commercial leadership. She knows retail inside and out and has a clear ability to develop both business and people. This makes her an important part of our continued growth journey, says Claes Meldgaard, Vice President Sales at Kappahl Group.
The main person herself points to the importance of the group's existing positioning ahead of the upcoming assignment.
Kappahl Group and its brands Kappahl and Newbie have a strong identity, a clear direction and an ability to evolve with the customer. I look forward to continuing to strengthen Kappahl Group's position through customer experiences, leadership and a common focus on the future, together with the organisation and all employees, says Cecilia Ottosson.
The Swedish organisation that Ottosson is taking over is currently in a phase where internal brands are given greater independence. Ehandel.se has previously reported on the strategy to spin off specific concepts from the parent company's ordinary stores and e-commerce platform.