A year ago, the company brought in local representatives to lead the establishment and sell beverages from 2,000 producers, with an assortment of 8,000 products. According to the company's recent communication, revenue has grown by 220 percent during 2025. However, no annual report is currently available.
The Swedish branch has been registered for VAT since June 2021. In March 2026, a name change was made to Vino.Com 3nd S.R.L. Despite the stated focus on a local team on site, it appears that the e-commerce retailer is registered with zero employees in Sweden.
However, the answer to this riddle is quite simple. According to the company, this is because the local workforce consists entirely of consultants, and therefore no formal employment registrations exist with Bolagsverket (the Swedish Companies Registration Office).
Cases at Kronofogden
At the same time as the company expanded its Swedish presence during the summer of 2025, unpaid debts were registered with Kronofogden (the Swedish Enforcement Authority). It all started with a general claim of SEK 600 in June. By the beginning of August of the same year, the amount had grown to SEK 118,723, related to tax accounts. When Kronofogden attempted an enforcement attempt, it was determined that the company lacked known assets subject to enforcement to cover the amount. However, these cases are now closed and the company has no current outstanding debt registered.
According to the company, the situation arose due to incorrectly specified payments to the Swedish Tax Agency. The information about the error allegedly did not reach the company in time, which led to the cases being registered with Kronofogden before they could be rectified.
It was therefore not a matter of unwillingness to pay or financial dispute, but an administrative mistake that was later corrected, says Country Manager Kristian Kull.
Customers' New Habits
The company operates in 13 countries. The local management describes how the Swedish market stands out as one of the places in Europe where sales are increasing. There is reportedly a trend where customers broaden their horizons and look for products from unknown manufacturers.
Sweden has developed into one of our fastest growing markets in Europe. We see a clear growing interest in both classic Italian districts and more niche producers, says Kristian Kull.
In addition to pure sales figures, the team sees that e-commerce customers' purchasing behavior is changing. It’s no longer just about smooth technical solutions or logistics. Instead, the company notes how the history behind the product and where it comes from weighs more heavily on the purchase decision.
We notice that Swedish consumers are not only looking for convenience and home delivery. Interest in storytelling, origin and discovering new producers has also become increasingly important, says Kristian Kull.