In the autumn of 2022, competitors Instabox and Budbee merged to form Instabee. The merger brought with it internal challenges that resulted in staff reductions and closed markets.
Now, that reorganization is largely complete. The company is instead focusing on gaining market share in an industry that grows by an average of 10 percent annually, while Instabee is currently expected to show a growth rate of 25 percent.
A large part of the cleanup has been completed and now the focus is on growth. The entire organization has been very focused on everything that needs to change internally, but now we can become more outward-facing," Alexis Priftis told the website.
Increased turnover and turnaround in earnings
The financial development shows that the company is moving in a positive direction. In 2025, operating profit (EBITDA) amounted to SEK 167 million, and profit before tax landed at minus SEK 379 million.
The figures for 2026 look better. The forecast points to a turnover of around SEK 2.5 billion, which represents an increase of 14 percent compared to 2025. Operating profit is also expected to land at up to SEK 250 million.
The company is currently operating with a positive cash flow and does not need to raise new capital from the owners to finance daily operations.
Valuation and future
The tougher market after the pandemic has affected the valuation of the logistics company.
Investment company Creades today values Instabee at SEK 3.7 billion, which is down from the SEK 12 billion that the company was valued at in 2023. Alexis Priftis, who today owns 4 percent of the company, is relaxed about the reduced ownership share and believes that dilution is a natural part of the process when building capital-intensive businesses.
No listing or sale is planned for 2027, as the CEO believes there is more potential to be extracted from the business first.