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Instabee Group recruits Daniel Gustafsson Raba from Foodora

Daniel Gustafsson Raba
Strategic logistics role.

Logistics player Instabee announces that the company is recruiting Daniel Gustafsson Raba to the role of Senior Director Operations. He comes from a position as Chief Operating Officer at Foodora Sweden, where he has worked, among other things, with the launch of drones and autonomous delivery robots. He has also previously held leading positions within Arla.

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In his new role, he will work on the development of logistics operations for Instabee Group's brands, including Instabox, Budbee and Porterbuddy, in the European market. He will assume the position tomorrow, September 4th.

Alexis Priftis, founder and CEO of Instabee Group, states that the company is in a phase where it continues to develop and streamline the European network. According to the CEO, the new logistics manager is a good fit for the business.

Daniel has a combination of solid logistics experience and a clear innovative mindset that suits Instabee very well. He knows the last mile market in depth and has shown that he dares to challenge traditional ways of thinking about logistics and deliveries, says Alexis Priftis, founder and CEO of Instabee Group.

Daniel Gustafsson Raba comments on his new role by saying that there is a strong innovative force within the company and a logistical infrastructure and scale.

I am very much looking forward to contributing my experience and, together with the team, continuing to develop what the logistics of the future could look like, says Daniel Gustafsson Raba, Senior Director Operations.

The recruitment takes place at a time when Instabee is entering a new phase. Following the merger of Instabox and Budbee in the autumn of 2022, the company has undergone a reorganization that has resulted in closed markets and staff reductions. Alexis Priftis recently announced that this work is largely completed and that the focus is now shifting towards growth and gaining market share.

The company is now operating with a positive cash flow and the financial forecast for 2026 shows an expected turnover of approximately 2.5 billion Swedish krona, which corresponds to an increase of 14 percent compared to 2025. At the same time, operating profit is expected to amount to around 250 million Swedish krona during the year.

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Editorial Staff
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