During 2025, Inimini's turnover grew by 23 percent, reaching 7.7 million Swedish krona. At the same time, expenses increased at a faster rate than revenue, leading to a decline in operating profit to -2.3 million krona. A central explanation for the negative result is the now-abolished textile law, which, for a ten-month period, prohibited private individuals from discarding textiles in regular household waste.
For secondhand retailers, the decision created a sudden change in the flow of goods. Instead of receiving selected children's clothing, the warehouse quickly filled with unsorted fabrics, damaged garments, and items outside the company's ordinary assortment.
The transition required the company to quickly adapt its logistics, rent more warehouse space, and temporarily pause its collection altogether.
The impact was significant at all levels, and it meant that staff had to change tasks, receive training. We were forced to rent more premises to collect everything, says Josefin Runquist to Ehandel.se.
As the usual recycling channels for households were shut down, the behavior of those sending in clothes changed. This resulted in a significant increase in the inflow of goods that could not be resold during months of intensive sorting.
We received both children's clothes that should have been textile recycling and a lot of adult clothes and other items that sellers usually have their own routines for but also couldn't leave,
The administrative and physical burden of handling residual waste and incorrectly sent goods required more hands in the warehouse work.
Now that the company has summarized the effects of the regulation, it is clear that the extra work had a direct impact on the bottom line.
The biggest cost was personnel costs, which were incurred for extra textiles that came in to us unnecessarily. We estimate that this cost us around 1 million krona if we calculate all levels, says Josefin Runquist.
The plan for the e-commerce platform
To finance current operations and new technical investments, the company raised 7.1 million krona through three new share issues in 2025. The funds have been used, among other things, to expand the clothing collection area to Stockholm and surrounding areas, and to integrate AI into the sorting and image processes.
In connection with the annual report, it also emerged that the company has invested in a new e-commerce platform. Josefin Runquist clarifies to Ehandel.se, however, that the actual move of the store has not yet taken place in practice.
The company is still using its existing solution, and the platform change remains a future step in the technical development.
The path to black figures
Despite the fact that the past year was marked by external logistical obstacles and a negative operating profit, the direction ahead is clear. Management's goal is now to turn the red figures around and achieve a stable economy within two years.
The plan to achieve profitability is spring 2027, and something we made many investments in during 2025. We look forward to working hard for a good 2026, says Josefin.
As the figures for the first months of 2026 have now been compiled, it turns out that sales have picked up. The investments in automation and expanded collection made during the past year have also begun to have an effect on the flows.
The start has looked very good, we have increased by 47 percent compared to the same months in 2025, so that is very fun! We can see that the investments we made in 2025 have had a positive impact on the start of 2026, concludes Josefin Runquist.