The study, conducted by Evimetrix, is based on responses from approximately 4,500 randomly selected individuals who have evaluated over 420 brands in 35 different categories. To measure brand strength, the Customer Satisfaction Index (CSI) is combined with brand awareness.
Building strong awareness is about communicating with your target audience so that everyone can see and hear the brand's message. Creating satisfied customers is more difficult and requires deeper analysis," says Peter Wissing, responsible for the measurement at Evimetrix.
For the e-commerce industry, it is clear that digital commerce continues to build strong customer relationships. Apotea is not only seventh on the overall list but also wins the category for digital pharmacies. Another e-commerce player showing development is Adlibris, which climbs from last year's thirty-third place to seventeenth on the overall list and is named winner in the industry category for books.
The Importance of Keeping Customer Promises
To maintain a strong position in the market, constant demands are placed on the actors' delivery capacity.
Since every customer has an expected delivery, it is of utmost importance that each brand lives up to its customer promise with every sale," continues Peter Wissing.
Top 10 – Sweden’s Strongest Brands 2026:
- IKEA
- Systembolaget
- Zoégas Kaffe
- Yes
- Specsavers
- Toyota
- Apotea.se
- Samsung
- Volvo
- ICA