Throughout 2025, a major focus for Hemfint Kristianstad AB and Trendrum AB has been to further coordinate and integrate operations. The year-end reports show that the companies are recording improved results after financial items.
For Hemfint, net sales increased to SEK 199.4 million in 2025, compared to SEK 192.3 million the previous year. The result after financial items improved from SEK -26.1 million to SEK -5.6 million. The profit for the year amounted to SEK -8 million.
For Trendrum, net sales decreased from SEK 165.3 million in 2024 to SEK 142.8 million in 2025. Despite the lower sales, the result after financial items improved to SEK -573,000, compared to SEK -12.6 million the year before. The profit for the year ended at SEK -2.8 million.
New CEO and Structural Changes
After the end of the financial year, Johan Engström has been appointed new CEO of both companies.
Operational changes are also underway at Trendrum during the new year. On April 1, 2026, the company's e-commerce platform was integrated with Home Furnishing Nordic AB's platform. The company also announces that there are plans in 2026 to merge Trendrum into another company within the group. Implementation is dependent on the existence of the necessary legal and tax conditions.
Positive Trend at the Beginning of 2026
In BHG Group's interim report for the first quarter of 2026, signs of stabilization in the e-commerce market can be seen. The Value Home business area, which includes Hemfint and Trendrum along with other online stores, increased its net sales by 5.9 percent to SEK 622.3 million during the first three months of the year.
The start of 2026 has been strong. The development is the result of disciplined execution in the daily work, combined with the effects of our long-term work in product development, assortment optimization and efficiency improvements. By gradually strengthening our offer, improving our operational efficiency and working methodically throughout the organization, we have created good conditions for both growth and profitability, said Johan Engström, head of Value Home, in the Q1 report.
According to BHG Group's CEO Gustaf Öhrn, consumer conditions in the Nordic countries have improved compared to the previous year, driven by macroeconomic factors such as interest rate cuts and reduced inflation. However, the group noted that renovation-intensive product categories in Sweden were dampened at the beginning of the year due to the reduced ROT tax deduction at the turn of the year, but demand improved later in the quarter.