The Swedish operating company, Euroflorist Sverige AB, reports a turnover of 87.4 million Swedish krona for 2025. This represents a marginal increase of approximately one percent compared to last year's 86.7 million krona.
The major change, however, is found in the operating profit, which went from a loss of -661,000 krona to a profit of 3.9 million krona.
The report explains the improved results as being due to the company's success in reducing its costs, primarily through reduced external expenses and personnel costs. As part of this efficiency drive, the average number of employees in the Swedish operation has decreased from 20 to 16.
To maintain positive development, the board of directors emphasizes the importance of adapting to consumers' current economic conditions:
The company will focus on long-term strategic development. At the same time, we need to continue to maintain a good balance between short-term and long-term goals, as certain short-term challenges surrounding the financial situation with an impact on customers remain,” the annual report states.
The plan going forward is to build on the business by making customers more returning, which is hoped to drive both growth and profitability in the coming years.
Upward Trend in Norway
Outside of Sweden's borders, Euroflorist Norge AS shows a strong increase in sales. In 2025, Norwegian turnover grew by 14 percent to 22.3 million Norwegian krona. Operating profit remained stable at 1.1 million Norwegian krona, an increase of nearly one percent compared to the previous year.
However, for the Danish counterpart, Euroflorist A/S, operating profit decreased by 11 percent to 1.5 million Danish krona. Turnover landed at 200,000 Danish krona.
At the same time, the parent company Euroflorist AB, which is responsible for the group's common functions and the e-commerce platform on which the systems rest, is facing resistance in the income statement. Turnover for the parent company fell by 10 percent to 58.5 million krona.
Operating profit also deteriorated and landed at -4.1 million krona, compared to 236,000 krona in 2024.
The decline for the parent company is explained in the management report by lower volumes and lower IT costs.