Despite the decline in results, the company reports growth in both fashion and home furnishings, where the company's own brands are described as the core of the offering. The growth is also noticeable internationally, including through launches in Germany and the Netherlands.
To strengthen competitiveness, the company announces that it is implementing an organizational change with a focus on digitalization and artificial intelligence. Something that Ehandel.se has reported on previously.
Specifically, this involves integrating AI into processes such as customer communication and campaign production to optimize operations.
In the report, CEO Hans Ohlsson comments on the company's position and future prospects.
The combination of a strong financial position, satisfied customers and a competitive offering gives us good conditions to continue growing profitably over time and strengthen our position as the leading shopping destination for women in mid-life in the Nordics, he says.