The company announced on Monday that the domain skruvat.de has been launched. Germany represents Europe's largest vehicle market with over 49 million registered vehicles, which now becomes the next market for the player.
In the German market, Skruvat will sell external brands alongside its own range. The purpose in the initial phase is to establish brand awareness, in order to eventually create economies of scale.
Germany is a natural next step for Skruvat. For many years, we have built a strong business in the Nordics with efficient logistics, a wide range and a modern technical platform. Now we are taking that experience to a significantly larger market, says CEO Claes Kjelldorff.
Investments and Previous Expansions
The launch in Germany follows the direction the company communicated in connection with its latest financial report. When the company closed the books for the broken fiscal year 2024/2025, revenue landed at 737.8 million Swedish krona. This corresponded to an increase of 4 percent, with the Swedish market accounting for the largest part with a turnover of 414 million krona.
At the same time, operating profit decreased during the same period by 13 percent to 56.9 million krona. According to the company, margins were burdened by investments in technology, including the development of its own app to strengthen customer relationships on mobile, as well as costs for previous expansions into markets like Denmark.
In addition to the launch in Germany, the company's current strategy consists of expanding sales within the B2B segment. The goal is also to create further synergies with other brands within the French parent company Mobivia Group, which in its latest financial year reported total revenue of 3.4 billion euros.