The company is implementing preventative measures to reduce product returns. To address this, the company is introducing AI tools that automatically create product descriptions. The system also analyzes data from previous returns to identify and rectify missing product information.
The aim is for the right details to give the consumer an accurate picture of the product from the start, which is expected to reduce the number of returned products.
Various measures were implemented during the year, including the successful implementation of AI to improve the customer offering, streamline customer service and further improve automation in warehouses and processes, explains CEO Gustaf Öhrn.
Variations in Purchasing Behavior
The company is divided into three business areas where customer purchasing behavior differs.
In the Value Home segment, the average purchase was SEK 4,464 per order. In this area, 41 percent of sales were made to buyers outside the Nordics.
In the Premium Living segment, the proportion of customers outside the Nordics was 38 percent. As part of its international strategy, Nordic Nest established a physical store in Hamburg, Germany. The same brand registered an order intake exceeding SEK 500 million during November.
In the Home Improvement business area, customers placed 1.7 million orders during the year. The model here is partly based on drop shipping, where goods are shipped from the supplier directly to the end customer.
Room in the Market
Looking at the entire group, the average order value increased from SEK 2,472 in 2024 to SEK 2,494 in 2025.
The company notes in its report that online sales within their categories in the Nordics now account for 20 percent of the total market. The Nordic market for home furnishings and building materials is estimated at a total of SEK 380 billion. The penetration of online purchases is lower here than in other product categories.
With a stronger position, we are entering 2026 with confidence in our market development, our strategy, our tactical focus and our ability to deliver on our financial goals, says CEO Gustaf Öhrn.