In connection with the international meeting, a side program of activities was arranged. This was aimed at the participants of the meeting, their accompanying parties and the assembled press corps on site.
The e-commerce company Gents received the assignment to represent the host city and chose to design an activity based on its own product range. Visitors were able to participate in a perfume tasting that revolved around historical connections and leadership.
We are proud of the trust placed in us to represent our city in such a context, says Gents.
An International Experience
To frame the scent tasting, a cocktail was served to the participants. The drink was specifically developed with inspiration drawn from the perfume once used by Winston Churchill.
The event attracted visitors from a variety of countries who were on site for the security policy meeting. Guests had the opportunity to network and reflect on historical events through the products presented by the local e-commerce company.
Seeing participants from all over the world connect the history of fragrances to their own experiences was invaluable, writes Gents.