Net sales amounted to SEK 30.5 million during the first three months of the year, an increase of 45 percent from SEK 21 million in Q1 2025. Membership revenue also increased, reaching SEK 5.6 million, up 11 percent. Annual recurring revenue (ARR) amounted to SEK 20.8 million at the end of the period.
I am pleased to report a strong first quarter where Buyersclub continues to grow at a high rate, writes CEO Emil Henriksson in the report.
He adds:
This growth rate is significantly higher than the full year 2025, when we grew by 26 percent, and a sign that the structural efforts we made last year are now clearly visible on the top line.
Growing Store Network
A contributing factor to the growth is sales from the company's niche e-commerce stores, so-called storefronts, which accounted for SEK 7.9 million of the total revenue during the period. The revenue increase is said to be an effect of the growth in these channels combined with a generally lower customer acquisition cost. The cost of acquiring a new customer landed at SEK 40 per order during the quarter, compared to SEK 49 during the corresponding quarter of the previous year.
Earnings before interest, taxes, depreciation, and amortization (EBITDA) amounted to SEK 0.58 million. This resulted in an EBITDA margin of 2 percent, which is a decrease from 3 percent in Q1 2025. The lower margin is explained by the CEO primarily by a changed revenue mix.
Membership revenue is high-margin revenue, which means that the mix change affects the margin picture in the quarter, explains Henriksson.
AI Focus to Drive Profitability
During the first quarter of the year, Sweden Buyersclub initiated a strategic collaboration with the AI company Etals. The purpose is to automate the structuring and enrichment of product data. This is done to be able to broaden the range more quickly and efficiently and to make more goods available for sale.
Integrating these solutions into the company's processes is highlighted as an important next step for the operational model.
A central part of the next phase is about how we use AI and agent-based flows in the operational model, says Emil Henriksson.
We have already seen the effect in internal tests and know that it is no longer about theory.
Sweden Buyersclub's established financial goals for the full year 2026 are net sales of SEK 150 to 200 million and an EBITDA result of SEK 8 to 12 million.
READ ALSO: BHG's new AI weapon: "To drive growth"