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E-commerce Company Closes in Dubai and Relocates Home – Revenue Declines

Founders Vishal Nanda and Swati Verma
Shrinks after restructuring.

The beauty company Swati Cosmetics has presented its annual report for the financial year 2025. The company, whose core business consists of colored contact lenses and associated accessories, has during the year carried out a strategic streamlining of its operations.

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According to the annual report, net sales for 2025 amounted to SEK 23.3 million, a decrease from SEK 25.7 million the previous year. At the same time, the result after financial items improved to SEK -1.59 million, compared to SEK -2.7 million in 2024.

However, operating profit declined to SEK -1.73 million, compared to SEK -548,553 the previous year. According to the management report, the company's results have been affected, among other things, by currency effects attributable to changes in exchange rates for international purchases and sales. At the end of the year, the company's equity ratio was 16.4 percent, a decrease from the previous year's 37.2 percent.

Restructuring and New Swedish Office

Swati was launched in 2019 by Vishal Nanda and Swati Verma. From the start, the company focused on a global e-commerce business via the Centra platform, a strategy that resulted in rapid growth. In 2021, the company ranked 66th on a list of Sweden's e-commerce rockets with a growth of 124 percent.

During 2025, the company continued to develop its international e-commerce business through investments in logistics solutions, multilingual support and optimization of cross-border trade. As part of the European establishment strategy, the company has opened a new office in Sweden and hired new staff. The average number of employees in the company increased from zero to two during the year.

Liquidation of Subsidiary

At the same time, a liquidation of the subsidiary in the United Arab Emirates has begun, which is expected to be completed in 2026. The Dubai office, presented at the company's launch in 2019, was presented as a future base for the Asian market. The 2025 annual report instead highlights the associated company in India, which during the year took over the full distribution rights locally. The local e-commerce market in India is considered to have matured and contributed to positive sales development.

Establishing an international presence has been at the core of the company's business model since its inception. In an interview in connection with the company's fifth anniversary last year, Vishal Nanda, whose company Vishal Nanda AB today owns 100 percent of Swati Group AB, commented on the strategy:

From day one, we have strived to not only be a local brand, but a global one. With our website translated into seven languages and with plans to expand even more, we have been able to reach a wider audience and offer our products to a global customer base.

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Editorial Staff
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