According to the group's annual report, revenue for 2025 amounted to SEK 157.3 million. This corresponds to a sales growth of 1.3 percent compared to the previous year. The group's operating profit landed at SEK 1.5 million, which is a decrease of 30.5 percent. For the parent company in isolation, a sales decrease of 3.7 percent is reported during the year.
The company explains the development with several factors. A weak economic climate and uncertainty in the outside world led to sales not reaching the budgeted goals. And from September, the company was negatively affected by US trade policy, which impacted both growth and profitability. To manage the US market more effectively, the company is now looking for a long-term solution.
New Stores And Updated Brand
Profitability has also been affected by investments and one-time costs.
During the year, Asket launched a new website, which meant that older website development was written off. In connection with this, all product images were re-photographed to update the brand.
During 2025, the brand also opened its second physical store, this time in London, which increased operating costs during the start-up phase.
Closing Store In Södermalm
At the beginning of 2026, changes occurred in the company's store portfolio in Stockholm. The company has terminated the lease for its premises on Bondegatan, where they previously sold used garments under their own brand.
That store was expected to close in February 2026. Instead, a new lease has been signed for another store in Stockholm.
The new premises, which opened during the first quarter of 2026, offers garments that are no longer sold in the regular collections.
Looking Ahead
For the future, the company expresses cautious optimism regarding a stronger economic climate and increased private consumption, primarily in European markets. However, the geopolitical situation in the US means that they maintain a certain caution.
The plan for 2026 is to achieve higher profitability. This will be driven by the reorganizations carried out in 2023 and 2024, as well as an improved gross margin over time.