The latest addition to the company's portfolio is the beauty brand Bisou Beauty, which was registered in early 2025. This venture means that Chloé is expanding her entrepreneurial vision from clothing to skincare, and the initiative is said to be based on her own search for a simpler skincare routine. Sales have already taken a step forward by entering an established pharmacy chain.
The company recently announced that Bisou is now available at Apohem.
I have always had a fascination with pharmacies and the entire French pharmacy world, so it feels extra special to finally announce that you can now find Bisou at Apohem. A little dream come true," Chloé Schuterman writes on social media.
Sales are booming
While the beauty journey has just begun, business is picking up pace for the clothing company Cloeys AB. The annual report for 2025 shows that growth has gained considerable momentum. Net sales climbed by 77 percent to just over 3.3 million Swedish kronor, compared to the nearly 1.9 million brought in during the previous year.
The growing sales volume has also left its mark on the bottom line, creating a more secure financial foundation for future investments. The year's result landed at 141,000 Swedish kronor, which is a clear step up from the previous 34,000 Swedish kronor.
In the management report, signed by CEO Susanna Öhman and founder Chloé Schuterman, they share their view of the financial year:
During the year, Cloeys has held several events and organized pop-up stores in London and Stockholm. Continued strong organic growth during the year contributes to the establishment of a showroom and headquarters in Stockholm in the autumn.
Alongside the physical establishments, the company has broadened its network of retailers and ramped up internally by recruiting a new design and production manager. These offensive moves are being made with a clear purpose in mind:
We continue to strengthen the brand and identity going forward," the duo writes.
Company is being liquidated
The situation is different for sister company Culotte AB. The company was founded in 2022 and launched with a clear focus on underwear and basic garments. However, after an initial period, sales plummeted rapidly, and the latest annual report for 2025 shows a net sales line of zero Swedish kronor.
The business has now formally reached its end. Since February 10, 2026, the limited company has been in liquidation. This means that the company is finally being shut down and any remaining assets are being distributed.
A liquidator has taken office to manage the final process and close the books.