The Group’s brands are Godtlevert in Norway, Linas in Sweden and Retnemt in Denmark. To clarify that the three brands come from the same company, all logos are being updated to a design concept described as being built on the promise "For all tables".
The change includes, among other things, the introduction of new colours and "a more digitally adapted profile".
In connection with the launch, a new advertising campaign will begin, at the same time as the updated meal kits begin to be delivered. In addition to the existing markets, the company is also preparing for a launch of the meal kits in Finland shortly.
We have a close relationship with our customers and many points of contact, both digitally and physically. Our brands’ updated expression should feel like a helpful friend: modern, warm and a little playful, but always there to make everyday life a little easier, says Walker Kinman, CEO of Cheffelo.