In connection with the stock exchange listing, the company intends to carry out a new issue of approximately 100 million Norwegian kroner. At the same time, the current major shareholders plan to sell parts of their holdings through a pro rata arrangement. Two anchor investors, SpareBank 1 Forvaltning and DNB Asset Management, have committed to subscribe for shares for a total of 360 million Norwegian kroner. The company has also adopted a dividend policy with the aim of annually distributing 80 to 100 percent of net profit.
Even Distribution Between Store and E-commerce
Homeco currently operates 276 stores in Sweden and Norway, of which 40 are franchise stores. Sales are supported by six e-commerce platforms that annually generate over 50 million visits. The group's revenue streams are distributed between the channels, with e-commerce and omnichannel accounting for 44 percent of retail revenue in 2025. Geographically, 56 percent of revenue comes from Norway and 44 percent from Sweden. The company estimates its market share in branded goods for the kitchen to be approximately 47 percent in Norway and 27 percent in Sweden.
Financial Development
In 2025, the group reported revenues of 3,398 million Norwegian kroner, an increase of 12 percent compared to the previous year. Operating profit (EBIT) amounted to 224 million Norwegian kroner for the same period. Revenue growth was 7.6 percent in the first quarter of 2026, compared to the same quarter of 2025.
Odd Sverre Arnøy, CEO of Homeco, comments on the listing:
We are proud to have built a robust, market-leading retail group with 276 attractive stores in Norway and Sweden, offering high-quality products and supported by an efficient purchasing and logistics platform.
Our business model is scalable, and we have clear ambitions for continued high growth, margin expansion and significant value creation for shareholders. Growth and margin expansion will be driven by new store openings, expanded assortment and increased sales within e-commerce and omnichannel in combination with disciplined cost control and operational efficiency.