Net sales for the period April to June amounted to SEK 145.9 million. This represents an increase of 15.2 percent from last year's SEK 126.7 million. Operating profit (EBIT) was established at SEK 6.4 million, compared to SEK 2.8 million in the second quarter of 2025.
The best quarterly result in the company's history, the company states.
Strategy and Sales Channels
Sales in the company's own e-commerce showed a growth of 22 percent during the quarter. Simultaneously, sales through external marketplaces, such as Zalando, decreased. According to the company, this decrease is a result of a strategy where profitability is prioritized over sales volume on these platforms.
The proportion of own brands in the sales mix amounted to 75.3 percent. The company states that this proportion, combined with reduced discounts and increased sales at regular prices, has contributed to the improved gross margin. The return rate has also improved during the period.
Renegotiation of Logistics Solution
During the quarter, Bubbleroom entered into new agreements regarding its logistics operations. The company is transferring the lease agreement for its own facility and selling its current warehouse automation solution to Hökerum Square Auto 4 AB during the third quarter.
The sale of the warehouse system means that Bubbleroom resolves its interest-bearing loans linked to the facility.
CEO Comments on the Period
The company's CEO, Magnus Månsson, notes the financial development in the report:
That we are now reporting a positive adjusted EBITDA result for the last twelve months is an important milestone and gives us great confidence and motivation for the continued journey.