During the period of January to March 2026, Bubbleroom's net sales amounted to SEK 99.3 million, compared to SEK 100.7 million for the corresponding quarter of the previous year. This represents a decrease of 1.4 percent.
Operating profit (EBIT) amounted to SEK -3.8 million compared to SEK -6.4 million last year, and at EBITDA level, the loss decreased to SEK -1 million from SEK -4 million.
We are starting the year with a significant improvement in profitability, while sales on our own site are growing by 4 percent, says CEO Magnus Månsson.
Clear Acceleration in March
The company's own e-commerce developed positively and sales accelerated towards the end of the period. March was recorded as the strongest March in the company's history with double-digit growth. In addition to sales development in own channels, the company's return rate also decreased during the quarter.
A changed assortment strategy with fewer variants and an increased share of everyday garments is also stated as a contributing factor to the development.
The effects of our transformation program are now clearly visible. Sales in the company's own e-commerce exceeded our expectations, both in volume and margin, especially towards the end of the quarter, says Magnus Månsson.
New E-commerce Platform and Cost Savings
Bubbleroom also announces that the e-commerce platform Shopify is now fully rolled out in all of the company's markets since the end of February. The company is initially seeing improvements in metrics such as conversion rate and website traffic. Furthermore, the company states that the cost savings implemented in the fourth quarter of 2025 have had the intended effect on the cost base.
The gross margin for the first three months of the year landed at 62.5 percent, which is a marginal decrease from 62.8 percent the previous year. The share of own brands accounted for 70.3 percent of sales during the period.