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Bright Apparel AB Fiscal Year 2025: Revenue Exceeds 100 Million SEK

Daniel Sjögren, founder
But profit is decreasing.

Bright Apparel AB, the company behind the brand and e-commerce store Bright Swimwear, has released its annual report for the fiscal year 2025. The business, which operates global e-commerce with sales of, among other things, swimwear and was founded by Daniel Sjögren in 2017 as a dropshipping project when he was 16 years old, has reached a new financial level.

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According to the company's latest annual report, net sales amounted to 105.2 million SEK, an increase from the previous year's revenue of 89.8 million SEK. The report states that net sales increased due to higher demand for the company's goods.

Lower Margins and Pressured Earnings

Despite the increased sales, the company's profitability decreased during the period. Operating profit for 2025 landed at 6.9 million SEK, compared to 19 million SEK in 2024. Profit after tax for the year amounted to 5.6 million SEK, down from 16.2 million SEK the previous year.

In the management report, the company points to macroeconomic challenges as an explanation for the changed margins:

The trade policy climate has been characterized by uncertainty due to US tariffs, which has affected costs and margins.

The company, which is headquartered in Täby but sells globally, also notes that movements in the exchange rate between USD and SEK have had an impact on the period's results and position.

The annual accounts also show that a dividend has been paid during the year. A total of 21.4 million SEK was distributed to shareholders from the balanced result. After the dividend and the addition of the year's profit, the company's total equity amounts to 9.1 million SEK at the end of the financial year.

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Editorial Staff
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