Trade has been strong during the second quarter of the year. As of June 30, the figures indicate that revenue is growing by 13 percent compared to the same period last year. The increase is visible across all major markets and in all major product categories.
Profitability is also increasing. The adjusted operating margin is expected to land at 6.5 percent, which is an increase from last year's 3.4 percent.
Own Technology Sets The Pace
The positive development is in line with the company's stated strategy of building its own technology. Instead of purchasing ready-made systems, the e-commerce retailer has chosen to keep most things in-house, from warehouse systems to AI. By collecting all data and controlling the platform, the company avoids waiting for external suppliers and can react quickly to changes.
This means that we set our own pace. There is no external roadmap that determines what we can or cannot build next. We are not chasing technology for technology's sake, said CEO Hermann Haraldsson in an interview with Ehandel.se.
Raises Full-Year Forecast
With the strong quarter behind it, the company is now raising its expectations for the entire year of 2026. Previously, management expected revenue growth of 3 to 8 percent, but now the target is 7 to 11 percent. This compares to last year's growth of 3 percent.
Expectations for the adjusted operating margin are also being adjusted upwards, from the previous range of 5.6 to 6.8 percent. Now, the margin is expected to land between 6 and 6.8 percent for the full year.